Thinking out loud.

Practical articles on AI, SaaS, web development, and product thinking — written by the engineers at HN Studio.

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Why Every SaaS Startup Needs an AI-Powered Analytics Layer in 2025

Raw data is noise. Here's how embedding an AI analytics layer into your SaaS product turns that noise into decisions — and keeps users from churning.

Het Soni

7 min read15 Sept 2025

Insight

Web Development

Next.js 15 App Router: What Actually Changed and What It Means for Your Project

A practical breakdown of the biggest Next.js 15 changes — from the new caching model to Turbopack stability — written for engineers who build production apps.

Neel Patel

9 min read28 Aug 2025

Insight

SaaS

The SaaS Pricing Page That Actually Converts: Lessons from 12 Products We've Built

Pricing pages kill more SaaS deals than bad products do. Here's what we've learned from designing and A/B testing pricing for 12 real products.

Het Soni

8 min read10 Aug 2025

Insight

Product Development

From Idea to MVP in 6 Weeks: Our Exact Process

No fluff, no consulting jargon. A step-by-step account of how we take a founder's idea and turn it into a live, tested product in 6 weeks flat.

Het Soni

11 min read22 Jul 2025

Insight

Technology

Why We Chose Sanity CMS Over Contentful, Strapi, and Notion for Every New Project

We've used them all. Here's the honest comparison — and why Sanity consistently wins for client projects that need flexibility without developer friction.

HN is Now a Tech Company: What Changed, What Didn't, and What's Next

We started as two engineers freelancing nights and weekends. Today we're a technology company with a clear process, a growing portfolio, and an even clearer vision for what we want to build.

Why Your Startup Needs a Web App, Not Just a Website

A website tells people what you do. A web app lets them do it. Here's how to figure out which one your startup actually needs — and why getting this wrong costs more than the build itself.

Het Soni

5 min read15 Sept 2025

Insight

Frontend

Next.js vs React: What Should You Choose in 2025?

Next.js and React are not competitors — one is built on top of the other. But the choice of how you use them matters enormously for performance, SEO, and developer experience in 2025.

Neel Patel

6 min read8 Sept 2025

Insight

Case Study

How We Cut a Client's Page Load Time from 8s to 1.2s

A real case study on taking a slow Next.js e-commerce site from an 8-second load to 1.2 seconds — covering the audit process, root causes, and the exact fixes we applied.

Neel Patel

4 min read1 Sept 2025

Insight

Business

The Real Cost of Building a SaaS Product in India

What does it actually cost to build a SaaS product in India in 2025? Beyond the development quote, this is the full cost breakdown — from infrastructure to compliance to ongoing maintenance.

Het Soni

7 min read25 Aug 2025

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